Engagement Rate Calculator
Work out the engagement rate of any Instagram, TikTok or X account from likes, comments and followers.
Enter the account’s followers and the average interactions per post. Everything is computed in your browser.
About Engagement Rate Calculator
The engagement rate calculator measures how actively an audience interacts with an Instagram, TikTok, or X account. Enter the follower count and the average likes, comments, and shares or saves per post, and it returns the engagement rate as a percentage together with a benchmark verdict.
The formula is the industry standard: (likes + comments + shares) ÷ followers × 100. You can also switch the basis from followers to average reach, which many marketers prefer because it measures engagement against the people who actually saw the post rather than the whole follower base.
Brands and influencer-marketing teams use this number to vet creators before a collaboration, and creators use it to track account health over time. The calculation runs entirely in your browser, free, so you can check as many accounts as you like.
How to use Engagement Rate Calculator
- Choose the platform — Instagram, TikTok, or X.
- Enter the account’s follower count.
- Fill in the average likes and comments per post, plus shares or saves if you track them.
- Optionally switch the basis to average reach and enter the reach per post.
- Read the engagement rate, interactions per post, and the benchmark verdict.