Brand Guidelines Maker
Upload a logo to extract its exact brand colours in eight formats, set your typography and logo type, then download a polished brand-guidelines PDF. Free, in your browser.
Click a swatch to expand every format. Edit the colour, give it a name and a role, or remove it.
Add the fonts your brand uses and what each one is for.
Optional labelled details: voice, do’s and don’ts, contacts, anything worth recording.
Private by design: your logo is processed entirely in your browser and never uploaded.
Live preview
A snapshot of what your PDF will contain. The downloaded file is laid out for print.Frequently asked questions
The nine main types of logo
Logos are the visual cornerstone of a brand’s identity. The nine primary types are grouped by how they use text, symbols and imagery: pick the one that matches your mark.
The business name on its own, set in custom or highly distinctive typography.
Best for new or unique names with strong personality: e.g. Google, Coca-Cola.
The company’s initials or a short abbreviation, for instant readability.
Best for businesses with long names: e.g. HBO, NASA.
A minimalist mark built from a single, iconic letter.
Best for highly recognisable brands and small spaces like app icons, e.g. Netflix’s “N”.
A recognisable graphic icon or symbol that literally represents the brand.
Best for established brands that translate well visually: e.g. Apple, Twitter.
A geometric or conceptual shape that conveys a feeling or idea rather than an object.
Best for tech, finance and creative agencies conveying complex ideas, e.g. Pepsi, Nike.
An illustrated character or cartoon that acts as the brand’s ambassador.
Best for family-friendly businesses, sports teams and food brands, e.g. KFC, Wendy’s.
Text enclosed within a symbol, crest or badge for a classic, official look.
Best for schools, automotive brands and heritage organisations, e.g. Starbucks, Harley-Davidson.
Text and an icon used together, side by side or stacked, for maximum recognition.
Best for versatile branding and new businesses: e.g. Burger King, Doritos.
A flexible base logo that shifts colour, shape or design to suit its context.
Best for digital-first companies and modern tech brands: e.g. MTV.