SEO Traffic & Value Calculator
Estimate the monthly organic clicks, conversions and ad-equivalent value a keyword delivers at any ranking position. Free and runs in your browser.
Industry-average click-through rates. Click any bar to set that position.
About SEO Traffic & Value Calculator
The SEO Traffic & Value Calculator estimates what a keyword ranking is actually worth. Enter the monthly search volume and a ranking position, and it applies an industry-average organic CTR-by-position curve to project monthly clicks — then multiplies by cost per click to express the traffic's equivalent paid-search value.
Add a conversion rate and a value per conversion and the calculator extends the model to leads or sales: expected conversions per month, projected revenue, and yearly figures alongside monthly ones. A custom CTR override replaces the curve average when you have real data from Search Console.
The interactive CTR chart shows how sharply clicks decay down the results page — click any bar to set that position and instantly compare, say, position 3 versus position 1. Everything is computed in your browser and the tool is free.
How to use SEO Traffic & Value Calculator
- Enter the keyword's monthly search volume and your (current or target) ranking position — or click Example to prefill realistic numbers.
- Optionally override the click-through rate; leave it on Auto to use the average CTR for the chosen position.
- Add the ad cost per click to value the traffic, plus your conversion rate and value per conversion for revenue estimates.
- Read the results: monthly clicks, traffic value, CTR used, conversions and revenue, with yearly equivalents.
- Click bars on the CTR-by-position chart to compare the impact of different rankings.