Graphic Charter Maker
Upload a logo to extract its exact brand colours in eight formats, set your typography and logo type, then download a polished brand-guidelines PDF. Free, in your browser.
Click a swatch to expand every format. Edit the colour, give it a name and a role, or remove it.
Add the fonts your brand uses and what each one is for.
Optional labelled details — voice, do’s and don’ts, contacts, anything worth recording.
Private by design — your logo is processed entirely in your browser and never uploaded.
Live preview
A snapshot of what your PDF will contain. The downloaded file is laid out for print.Frequently asked questions
The nine main types of logo
Logos are the visual cornerstone of a brand’s identity. The nine primary types are grouped by how they use text, symbols and imagery — pick the one that matches your mark.
The business name on its own, set in custom or highly distinctive typography.
Best for new or unique names with strong personality — e.g. Google, Coca-Cola.
The company’s initials or a short abbreviation, for instant readability.
Best for businesses with long names — e.g. HBO, NASA.
A minimalist mark built from a single, iconic letter.
Best for highly recognisable brands and small spaces like app icons — e.g. Netflix’s “N”.
A recognisable graphic icon or symbol that literally represents the brand.
Best for established brands that translate well visually — e.g. Apple, Twitter.
A geometric or conceptual shape that conveys a feeling or idea rather than an object.
Best for tech, finance and creative agencies conveying complex ideas — e.g. Pepsi, Nike.
An illustrated character or cartoon that acts as the brand’s ambassador.
Best for family-friendly businesses, sports teams and food brands — e.g. KFC, Wendy’s.
Text enclosed within a symbol, crest or badge for a classic, official look.
Best for schools, automotive brands and heritage organisations — e.g. Starbucks, Harley-Davidson.
Text and an icon used together, side by side or stacked, for maximum recognition.
Best for versatile branding and new businesses — e.g. Burger King, Doritos.
A flexible base logo that shifts colour, shape or design to suit its context.
Best for digital-first companies and modern tech brands — e.g. MTV.