CPM & CPC Calculator
Work out CPM, CPC, CTR, CPA and conversion rate from your ad spend, impressions, clicks and conversions. Free advertising metrics for marketers.
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CPM (cost per 1,000)
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CPC (cost per click)
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CTR (click-through rate)
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CPA (cost per conversion)
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Conversion rate
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CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks. CTR = clicks ÷ impressions. CPA = spend ÷ conversions. Fields left at zero are skipped.