Conversion Rate Calculator

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Measure your funnel performance. Enter visitors and conversions to get your conversion rate, plus revenue per visitor, average order value, cost per acquisition and ROAS.

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Conversion rate – %
Revenue per visitor –
Average order value –
Cost per acquisition –
Return on ad spend –
Conversion rate = conversions / visitors. Cost per acquisition = ad spend / conversions. ROAS = revenue / ad spend. Optional fields are skipped when left empty.
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