Customer Lifetime Value Calculator

All tools

Estimate Customer Lifetime Value (CLV) from average purchase, frequency and lifespan, with optional gross margin and retention rate. Free for marketers and founders.

$
/ year
years
%
%
If set, lifespan is derived from retention as 1 / (1 − rate).
Customer lifetime value –
Annual customer value –
Total lifetime revenue –
Margin-adjusted CLV –
CLV = average purchase × purchases per year × lifespan × gross margin. A retention rate, if provided, overrides the lifespan field.
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